The Problem With How Supplements Are Sold Today
Most supplements are a guess. Including the ones you're probably taking right now.
The multivitamin on your shelf was formulated for a statistical average that doesn't exist - a theoretical person with theoretical deficiencies. It wasn't built for a 34-year-old who trains five days a week and has been running on four hours of sleep since their second kid arrived. It wasn't built for you at all.
The "personalised" supplement brands aren't much better. A quiz asking "how's your energy?" can't tell you your ferritin is 22 when it should be 68. Only a blood test can do that.
Better You exists because the only way to build a supplement that actually works for your body is to measure your body first.