Privacy policy
Privacy Policy
Better You is an Australian wellness business that builds personalised supplement formulas from at-home blood test results. To do this, we collect, store, and process information about you, including health information, which is treated as sensitive information under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
This Privacy Policy explains exactly what we collect, why we collect it, who we share it with, and what control you have over it.
By using our website or buying from us, you confirm you've read this policy and understand how we handle your information. If you don't agree with how we handle your information, please don't use the service.
1. The information we collect
We collect different categories of information depending on how you interact with us. We've separated health information (which has stricter handling requirements) from other personal information.
Health information (sensitive information)
This is the information we collect to build your formula. We treat it with the highest level of protection.
- Your blood sample (collected via a Tasso device kit we ship to you)
- Biomarker results from your blood (iron, ferritin, vitamin D, B12, folate, magnesium, zinc, HbA1c, lipid profile, liver and kidney markers, inflammation markers, thyroid function, full blood count, and any other markers we test)
- Self-reported health information you provide during onboarding (allergies, current medications, dietary requirements, training and lifestyle context)
- Your formula history and any changes made over time
- Retest results and trend data across your subscription
We only collect this information with your explicit consent, and only for the purpose of building, refining, and delivering your personalised supplement formula.
Other personal information
- Contact details: name, email, phone number, billing address, shipping address
- Account information: username, password, account preferences, subscription status
- Payment information: card details and payment history (processed by Shopify Payments, we do not store full card numbers ourselves)
- Transaction information: orders, returns, refunds, cycle history
- Communications: support emails, contact form submissions, customer service interactions
- Device and usage information: IP address, browser type, device type, pages visited, cookies and similar technologies
2. Where this information comes from
- Directly from you - when you order, create an account, fill in a quiz, or contact us
- From your blood sample - analysed by our partner pathology lab
- Automatically - when you use our website, via cookies and analytics tools
- From our service providers - including the lab, our subscription platform, our shipping carriers, and our payment processor
3. How we use your information
We use your information for the following purposes, and no others.
To build and deliver your personalised formula
- Analyse your biomarker results
- Build your AM and PM sachet formula
- Compound, ship, and deliver your sachets every 90 days
- Update your formula at each retest
- Maintain your dashboard and report history
To run our business
- Process your payments and manage your subscription
- Communicate with you about your orders, kits, and reports
- Provide customer support
- Detect and prevent fraud, abuse, or unauthorised access to your account
- Comply with our legal obligations under Australian law
For marketing - but only with your information, not your health data
- Send you marketing emails about Better You (you can unsubscribe at any time)
- Show you ads on platforms like Meta, Google, and similar networks, based on your contact and transaction information
- We never use your biomarker data, blood test results, or other health information for advertising or marketing - to anyone, ever.
What we will never do
- Sell your personal information
- Sell, license, or share your health information with any third party for marketing purposes
- Use your health information to train AI models, unless we obtain separate explicit consent
- Disclose your individual results to insurers, employers, or any party that hasn't been authorised by you
4. Who we share your information with
We share information only with parties who genuinely need it to deliver our service to you. Each of these parties is bound by confidentiality and data protection obligations.
| Who | What they receive | Why |
|---|---|---|
| Our partner pathology lab (NATA-accredited, Australian) | Your blood sample, identifying barcode, basic identifying info | To analyse your sample and return biomarker results |
| Tasso Inc. (device manufacturer) | De-identified usage data only | Quality control of the collection device |
| Shopify (e-commerce platform) | Account, order, and payment information | To run our store, process payments, and manage subscriptions |
| Shipping carriers (Australia Post and similar) | Name, shipping address, contact phone | To deliver your kits and sachets |
| Customer support and email tools | Contact information and communication history | To respond to your enquiries |
| Analytics and marketing platforms | Usage data, contact information (not health data) | To improve the website and run marketing campaigns |
| Government, law enforcement, or courts | Whatever is legally required | Only in response to valid legal process |
| A buyer or successor business | All relevant data | Only if Better You is acquired or merges with another company — and you'll be notified before any change of control |
We do not share your information with marketing partners for cross-merchant advertising, and we have disabled Shopify's enhanced advertising features to ensure this.
5. Where your information is stored
Your account, transaction, and contact data is processed through Shopify, which means it may be stored on servers outside Australia (Shopify's infrastructure routes through North America). When this happens, Shopify is contractually bound by Australian privacy obligations and equivalent international standards.
Your biomarker data and blood test results are stored in encrypted Australian-hosted servers. If this is genuinely Australian-hosted, this matches the promise in our FAQ. If we ever change where this data is stored, we will update this policy and notify members.
6. How long we keep your information
| Information type | Retention period |
|---|---|
| Account and contact information | While your account is active, plus 7 years after closure (for tax and legal compliance) |
| Order and payment records | 7 years (Australian tax law requirement) |
| Biomarker data and reports | While your account is active. We delete this within 30 days of your written deletion request, in line with the Australian Privacy Principles. |
| Customer support communications | 3 years |
| Marketing data | Until you unsubscribe |
| Blood samples (physical) | Disposed of by our partner lab in accordance with pathology disposal regulations after analysis is complete |
7. Your rights under Australian Privacy Law
Under the Privacy Act 1988, you have the right to:
- Access the personal information we hold about you
- Correct information that is inaccurate, out-of-date, or incomplete
- Delete your personal and health information (subject to legal retention requirements above)
- Receive a copy of your data in a portable format
- Withdraw consent to ongoing data processing (which may end your subscription)
- Object to specific uses of your information (e.g., marketing)
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
To exercise any of these rights, email conor@choosebetteryou.com. We respond within 30 days.
We may need to verify your identity before processing requests. We will not charge you for exercising these rights.
8. Security and data breaches
We use industry-standard security practices to protect your information:
- All data transmitted between your device and our servers is encrypted (TLS/SSL)
- Health information is encrypted at rest
- Access to health information is restricted to staff who need it to deliver your formula
- Payment data is processed by Shopify Payments and is PCI-DSS compliant
- We conduct regular security reviews
Despite this, no system is perfectly secure. If a data breach occurs that is likely to result in serious harm, we will notify both affected users and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988.
9. Children
Better You is for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and believe a minor has provided us with information, contact us at conor@choosebetteryou.com and we will delete it.
10. Cookies and tracking
Our website uses cookies and similar technologies to:
- Keep you logged in
- Remember your cart and preferences
- Measure how the site is used (analytics)
- Show relevant ads on third-party platforms (you can opt out - see below)
You can manage cookies through your browser settings. You can opt out of marketing cookies through our cookie banner.
11. Third-party links
Our website may include links to third-party sites (e.g., for payment, shipping tracking, or partner services). We are not responsible for the privacy practices of those sites. Read their privacy policies separately before providing them with information.
12. Complaints
If you have a concern about how we've handled your information:
- Email us first at conor@choosebetteryou.com - we'll respond within 30 days
- If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: oaic.gov.au
- Phone: 1300 363 992
- Mail: GPO Box 5288, Sydney NSW 2001
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do:
- We'll update the "Last updated" date at the top
- For material changes, we'll notify you by email or through the dashboard before the change takes effect
- Continued use of the service after a material change means you accept the updated policy
14. Contact us
For any questions about this Privacy Policy or how we handle your information:
Email: conor@choosebetteryou.com